Ten-year plan of the Lancia brand

Lancia’s plan to sell cars outside Italy from 2024 is already in force, and now the head of this brand, Luka Napolitano, has presented his ten-year plan to Stellantis CEO Carlos Tavares, Automotive News Europe reports.

According to the news, as a premium car manufacturer under the Stellantis brand, Lancia strives for profitability instead of volume. Napolitano added that they are working on that goal, while finding the right measure. Apparently, that benchmark is Mercedes-Benz.

“I’m not saying we want to fight Mercedes, that would be naive, but that’s an example we want to emulate,” Napolitano told Automotive News Europe.

Although not explicitly mentioned, Lancia’s claim seems to be measured by Mercedes in terms of focus on electrification. The initial target is Europe, with Germany and France leading the offensive. This is because the transition to electrification is the fastest in both countries, and other nations such as Spain, Belgium, Austria and the Nordic countries are next on the road.

“We will be helped by our aggressive electrification strategy and our focus on market segments that are very strong in Europe,” Napolitano explained.

Napolitano’s strategy includes the goal of having 100 Lancia outlets in Europe in about 60 cities. These outlets will be shared with Stellantis brands. The Italian brand is also trying to strengthen its online channels. “My goal is to make it possible to buy a car with just three clicks,” said Napolitano.

As for the new models, the compact crossover will arrive in 2026, followed by the compact hatchback in 2028. Both vehicles will be fully electric. The new Ypsilon 2024, hybrid and electric, is also coming.