the first electric Ferrari car with an interior designed by former Apple designers

Ferrari has attracted a lot of attention from car enthusiasts around the world in recent days by revealing the interior of its first fully electric vehicle, called Luce, details that reveal how the Italian legend will combine its long tradition with modern design and technology.

What makes this interior special is not just that it is an electric sports car with over 1,000 “horses”, but the design philosophy behind it. Ferrari hired creative firm LoveFrom, co-founded by Sir Jony Ive and Marc Newson, known for their work on some of the most influential technology products in history, including the iPhone, iPad and Apple Watch, to design these interior components.

Luce’s interior is characterized by a combination of minimalism, fine materials and tactile controls. Instead of being dominated by large screens, Ferrari decided to bring back physical switches, buttons and dials for key functions, from climate control to media and driving modes, so that drivers can use them almost “by touch”, without taking their eyes off the road.

The steering wheel is one of the most interesting interior elements. Inspired by the retro three-spoke steering wheels from Ferrari models of the 1950s and 1960s, it is made of anodized aluminum and wrapped in fine leather, and its construction is very thin and light, all with the intention of combining a classic feel with modern functionality. The controls on the steering wheel are arranged so that the driver can easily reach them while driving, and there are also magnetic paddle shifters, which in this case adjust electronic functions such as regenerative braking and torque curve.

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The instrument panel combines modern OLED technology with in-depth visual effects reminiscent of traditional analog instruments. The dual Samsung OLED screen with multi-layer displays uses real metal pins and glass lenses, creating a sense of three-dimensionality that is uncommon in contemporary digital clusters. The arrangement of information is such that the driver immediately recognizes the most important data, but without visual confusion.

The central multimedia console is not a typical large screen that dominates the entire cockpit. Instead, there’s an iPad-like screen mounted on a ball joint, which can be rotated to face the driver or passenger and used in parallel with the physical switches below it. This screen has the function of controlling media, navigation and other systems, but the design authority claims that the focus remains on touch and tactile elements, and not on constantly looking at the screen.

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Ferrari additionally emphasizes the use of high-quality materials: from Corning Gorilla Glass in various interior components to recycled aluminum alloys that dominate the details of the center console. An interesting detail is the glass key with E Ink display. When inserted into its position in the console, its yellow color changes to black and this initiates the “ignition ritual” of the vehicle, creating a sense of theater and presence rarely seen in cars.

Unlike many modern EVs that rely on massive screens and virtual controls, the interior of the Ferrari Luca is designed to be direct, intuitive and “physically connected” to the driver. Every element, from the steering wheel to the switches, is designed to feel good to the touch, visually and tactilely, while preserving the Ferrari identity and spirit.

This interior suggests that even very luxurious electric vehicles can maintain an emotional and physical connection with the driver even when switching to electric power, balancing technology with the traditional feeling of driving, reports Caranddriver.

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