BMW returns to the Super Bowl, bringing in Arnold Schwarzenegger

Numerous car manufacturers have announced their arrival at the Super Bowl

Schwarzenegger in a BMW commercial
Arnold Schwarzenegger in a BMW commercial (source: BMW)

Among those who have prepared a special video for one of the most watched sports competitions in America is BMW, which has not been present since 2015 when it promoted the i3.

A teaser video for the promotional video has now been released, and in it we see the famous actor and former governor Arnold Schwarzenegger in the role of the Greek god Zeus. The action of the advertisement itself is unknown, but it is quite certain that it will have something to do with electromobility.

Nissan is also coming to the Super Bowl with an ad called Thrill Driver, starring a new model from the Z family. The announcement video already has over three million views.

General Motors will have its advertisement this year as well, and as in the previous two years, the focus will be on electrification. Kia also confirmed her performance. The 13th commercial of the Korean company at the Super Bowl is 60 seconds long, and the new EV6 is in the lead role.

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Something Electric is Brewing | BMW USA x Arnold Schwarzenegger (Official Teaser)