BMW Serbia presented the pioneer of the new BMW era exclusively for media representatives. It is about a revolutionary, completely electric BMW iX3. Europe and the world are already showing great interest in this model, and now it has also arrived on the domestic market, symbolically in the year when BMW Serbia celebrates 20 years of business.
The new IX3 is the beginning of a new phase of the brand’s development, a technological breakthrough that makes electrification realistically accessible and relieves drivers of the dilemma of “range anxiety”. With a battery that erases the boundaries of autonomy, advanced connectivity and powerful BMW character, the iX3 brings a combination of responsibility and pure driving enjoyment. The BMW iX3 is the pioneer of the Neue Klasse concept. The BMW Group plans to introduce as many as 40 new or improved models based on the Neue Klasse technology platform by 2027, making this architecture the backbone of the brand’s future. With the arrival of the iX3, Serbia becomes part of that global transformation
BMW IX3 presented in the globally certified BMW Training Center
The exclusive presentation was held in the newest BMW Training Center, a facility equipped according to the highest world BMW standards and certified by the BMW Group. This center confirms the long-term trust that BMW is building with its partners in Serbia, in this case with the official importer and distributor, Delta Motors.
Director of the BMW and MINI brands, Zoran Mihajlović, emphasized the importance of this moment for the BMW brand, as well as the importance of the location where the brand new IX3 was presented. He also referred to the fact that Delta Motors (BMW of Serbia) was one of the first to lead electrification on our market. “We were the first in Serbia to start selling electric vehicles in the premium segment. Back in 2017, we presented the BMW i3 and then we clearly showed the direction BMW is going. After that came the iX, i4, i5, and i7, and each of them pushed the boundaries in their segment. But with the new IX3, we feel that a new beginning has arrived built on the foundations of what lasts and is worth”.
Every third electric BMW ordered in Europe is an iX3
The BMW iX3 is revolutionary on many levels, and this is confirmed by the incredible demand it has generated throughout Europe and the world. Since its debut last September, the new iX3 has accounted for as much as 33% of all orders for electric BMW models in Europe. Every third electric BMW ordered is the iX3.
BMW SerbiaDue to the importance of this moment, but also its importance for our market, the event was attended and addressed by the representative of the BMW Group, Cedric Martinez, who confirmed that the iX3 has caused great interest since its presentation, and with good reason. According to him, the iX3 represents a generational breakthrough, an important milestone for BMW and the beginning of a new phase in the development of the brand’s electric mobility. It is a model that not only brings improvements, but redefines standards in terms of technology, range and digital experience, laying the foundations for everything that follows in the New Era of BMW.
BMW iX3: 805 km of freedom and a completely new digital driving logic
The BMW iX3 is a generational leap that is first seen where it matters most, in battery and range. With the new 800-volt architecture and the sixth generation of electric drive, the autonomy reaches up to 805 km (WLTP), while only 10 minutes of charging brings up to 372 km of driving. In practice, this means thinking less about chargers and more about the road. Electric mobility no longer depends on constant planning. With this range, both city and long distances become simple and achievable.
Inside, the iX3 brings something we haven’t seen before: BMW Panoramic Vision. Information is projected along the entire lower edge of the windshield, naturally in the driver’s line of sight. No distractions, no cluttered screens, everything is where it should be. The central multimedia display, top 4K resolution brings perfect display clarity, and there is also a 3D Head-Up projection and Shy-Tech controls on the steering wheel. All these segments work as a single system.
A new centralized architecture with four “super-brains” works in the background. It shortens and simplifies system communication, enabling immediate and precise reactions. Drive, braking, steering, assistance and battery are connected in a unique system, Symbiotic Drive. In this way, everything works harmoniously and imperceptibly. The transition between assisted and active driving is smooth, steering and braking cooperate, and stopping is extremely natural.
One of these central systems specifically manages the energy and charging process. It is here, among other things, that the iX3 “learns” the driver’s habits, recognizes driving patterns, routines and charging frequency, and accordingly optimizes consumption and suggests the most efficient scenarios. The car adapts to you, not the other way around.
The iX3 retains what makes BMW recognizable, but through the new design logic of the Neue Klasse. The exterior discreetly but clearly references the history of the brand, through an interpretation of the front fascia, inspired by the model from 1961, when the Neue Klasse first laid the foundation of the modern BMW identity. The message is simple: the future only makes sense if it is based on a strong tradition.
Clean lines, an illuminated mask and large glass surfaces give the model a recognizable and confident look. The same logic continues in the interior, almost a third of the materials come from sustainable sources, but without compromising on quality. Finishing, precision manufacturing and choice of materials leave an impression of solidity and durability. The cabin is bright, spacious and functional, with a focus on what is really important, the driver and the feeling of driving.
The beginning of the Neue Klasse in Serbia
The BMW iX3 is the first production model based on the Neue Klasse architecture, which represents the foundation of the brand’s new generation of electric vehicles. As part of a broader transformation strategy, the BMW Group has announced that by 2027 it will introduce more than 40 new and improved models across its range.
The Serbian audience will have the opportunity to see the new BMW iX3 live at the International Motor Show, from March 18 to 24.