Italian supercar manufacturer Lamborghini has officially suspended plans to develop and manufacture all-electric vehicles. It was confirmed by their CEO Stephan Winkelmann speaking to The Times, stating that the decision follows a significant drop in demand for electric models among their clientele. This led to the cancellation of the Lanzador project, the first all-electric model that was supposed to enter the range by the end of the decade.
Winkelmann explained that further insistence on electric development in the current market circumstances would represent an “expensive hobby” and a financially irresponsible move towards shareholders and employees. Instead of an all-electric model, Lamborghini will primarily focus on plug-in hybrid vehicles, while internal combustion engines will remain in production “for as long as possible.”
Emotions in front of batteries
This turnaround is the result of a detailed market analysis and direct feedback from customers who, according to Winkelmann, primarily appreciate Lamborghini’s emotional experience, design and specific engine sound that current EV technology cannot replicate.
Research has shown that the acceptance curve of battery vehicles in the luxury supercar segment is almost flat. Lamborghini buyers, more than half of whom are in their thirties and forties, still prefer the performance and feel of traditional engines. It was especially pointed out that the electric version of the popular SUV model Urus, which accounts for about 60% of total sales, would represent too great a business risk, as customer feedback indicated a lack of interest in such a variant.
Low environmental impact
Despite the record year 2025 in which 10,747 vehicles were delivered, the company has to balance between stricter environmental regulations and customer wishes. As a small manufacturer, Lamborghini currently benefits from exemptions from UK and EU emissions targets until 2035 and is actively lobbying to retain these arrangements. Winkelmann notes that their cars travel low annual mileage – less than 3,200 kilometers for supercars – making their overall environmental impact negligible compared to mass industry.
Although the Lanzador project has been suspended, the company continues to monitor technological developments in order to be ready for possible changes in the future. “Never say never, but only when the time is right,” Winkelmann said, stressing that the current priority is maintaining a solid financial base through hybrid technology that combines the agility of an electric drive with the power of an internal combustion engine.