When you’re out of memory for your gaming console and the clocks are good, the $780 Sony Luxury PlayStation Handheld Automatic

We don’t associate the Sony brand with luxury wristwatches, but on the occasion of the thirtieth anniversary of the PlayStation brand, it decided to make an exception. In cooperation with the Hong Kong manufacturer Anicorn, a limited mechanical watch inspired by the original PlayStation console from 1995 was created. Only 300 units were produced, the price is $780, pre-orders started in December 2025, and deliveries are expected in mid-2026. The series sold out almost instantly.

The stainless steel case uses the PS1 console’s signature gray shade, while the Triangle, Circle, X and Square symbols are located at the hour marker positions. The hands are shaped like the Start and Select buttons, and the rubber bracelet bears the colors and markings of the PlayStation system from the nineties. The watch does not hide its inspiration because practically every detail is a tribute to the first generation PlayStation.

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PlayStation nostalgia transformed into a luxury mechanical watch

Inside is the Japanese automatic movement Miyota 9039. This type of mechanical watch does not use a battery, but works thanks to a mechanism of springs and gears (so-called automatic), relying on the movement of the hand to keep it running. The mechanism is only 3.9 mm thick and offers a power reserve of 42 hours. The transparent glass on the back reveals the complete mechanism, thus confirming that the watch is not a decoration, but a real mechanical timepiece. Anicorn has also added an NFC accessory in the form of a PlayStation memory card that connects to digital memory electronics.

In the worldwide collaboration between gaming brands and the watchmaking industry, there are already examples such as TAG Heuer, Seiko or Casio G-Shock models inspired by games, but mostly with quartz or digital mechanisms. Sony and Anicorn, with their automatic movement and limited edition, position the PlayStation watch closer to traditional timepieces than to gaming merchandise. A similar philosophy of combining tech culture and luxury was seen with the Panerai Luminor Marina Razer Edition or the Apple Watch Hermès collection.

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The $780 price is somewhere between more expensive fan merch and entry-level luxury. The mechanism, the limited series and the PlayStation brand give it real value for collectors. This watch is certainly not intended for the general market; the target group is long-time PlayStation fans and collectors of mechanical watches.

Ultimately, the watch isn’t trying to replace smartwatches or introduce new technology features. Its role is different: turning gaming history into a physical collectible that remains functional and fully mechanical. This is what makes it more than just interesting, reports Gizmochina.

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