In Denmark’s App Store, which includes both Denmark and Greenland, an unusual trend occurred in January 2026: apps that help users identify and avoid products of American origin quickly climbed to the top of the download list. In particular, two mobile apps, NonUSA and Made O’Meter, made it into the top 10 on the download list, with NonUSA even reaching the top spot.
NonUSA, an app specifically designed to allow consumers to boycott American products in their everyday shopping, allows users to scan a product’s barcode and see their country of origin on their phone, then offers local or European alternatives. In the days of growing popularity, the app jumped from the 441st position to the first place in the Danish App Store in just a few days.
Made O’Meter, another app with a similar product identification feature, also saw significant growth and was among the top five most downloaded apps at the same time. Collectively, the number of downloads of these apps increased by around 867% in one week, showing strong user interest in such tools.
This wave of interest comes in the context of a broader consumer reaction in Denmark and the Nordic countries after former US President Donald Trump’s statements about Greenland, a territory that is part of the Kingdom of Denmark. Although the true economic impact of the boycott is difficult to measure, in addition to downloading apps, consumers have begun canceling planned travel arrangements to the US and revising their subscriptions to US streaming services.
Application developers point out that their goal is not necessarily to encourage boycotts as an organized campaign, but to provide consumers with transparency about the products they buy and the opportunity to make independent decisions about their purchasing decisions. As one of the creators of the application explains, the idea came from the desire for users to gain a better insight into the origin of goods, but users themselves choose whether to avoid American products or not.
Economists point out that the real impact of such a boycott on the Danish economy could be limited, because the number of products that are consumed daily directly from the USA is relatively small, for example, about one percent of the Danish food market. However, this does not diminish the symbolic importance of the movement: many consumers thus connect with wider political issues and express their dissatisfaction through everyday purchasing decisions.
This trend also illuminates the role of mobile apps as vehicles for social expression and consumer activism, where consumers use digital tools to articulate political views even through everyday shopping habits. If the popularity of such apps continues, a new form of consumer expression could develop that merges technology, politics and the local economy, reports Tech Crunch.