Chinese smartphone maker Xiaomi became the second-largest smartphone maker in the second quarter of 2021, ahead of Apple, a new report by analyst firm Canalys showed.
Xiaomi had a 17 percent share in global smartphone shipments between April and June, pushing Apple to third place with a 14 percent share. South Korean Samsung, with a share of 19%, kept the first position, CNBC reports.
Xiaomi is rapidly increasing its overseas business, Canalys research director Ben Stanton said in a press release, noting that the company’s deliveries in Latin America have grown by 300 percent year-on-year and in Western Europe by 50 percent.
The Chinese smartphone manufacturer recorded year-on-year shipment growth of 83 percent, Samsung by 15 percent, and Apple by only 1.0 percent.
Stanton, however, believes that the image of Xiaomi’s share in the global smartphone market is distorted by the company’s orientation towards the mass market, where the price of its phones is 75 percent lower than Apple’s. The Beijing-based company is now trying to break into the luxury, premium smartphone market with models such as the Xiaomi Mi 11 Ultra and Mi Mix 4.