On the first day of this year, the Alpina brand, specialized in modifying BMW models, officially began its activities as an exclusive, independent BMW Alpina brand, under the umbrella of the BMW Group. The initial phase of this integration is strategically focused on what it calls “activation” of the brand, but BMW says the key pillars of the brand will remain unchanged: a unique balance between maximum performance and supreme driving comfort.
Design and heritage
But before they start presenting new models, the new umbrella company decided to refine the visual identity of the new brand and bring it closer to its own. They thus changed the emblem, which they say now “relies on history, but with a clear focus on the future”. The new logo, placed centrally on the rear of the vehicle, will emphasize the brand’s independent personality within the group.
The design is consciously inspired by the asymmetrical lettering of the 1970s, achieving a connection between tradition and contemporary aesthetics, “radiating peace and confidence,” they say. The brand’s new logo redefines the classic elements – the throttle and crankshaft – that are the historical heart of Alpine. The modernized design uses clearer lines and a reduced color palette, in a design move that has practically become standard in the auto industry in recent years.
Manual production
The production of BMW Alpina vehicles will take place in BMW Group factories that are fully adapted to the high standards of that exclusive brand. This includes rigorous selection of materials and superior craftsmanship. Customers will be able to create unique cars through extensive personalization, ensuring that each example retains its distinctive and individual character.
Continuity with tradition is also ensured through the modernization of iconic design elements, such as the recognizable exterior color palette and the design of the 20-spoke rims. The interior of all models will be decorated with top quality leather as standard, available in a wide range of colors. With a choice of additional prestigious materials, owners can personalize every detail, from the smallest elements to bold aesthetic solutions.