The world’s leading manufacturer of new energy vehicles, BYD, has officially become the automotive partner of Manchester City Football Club. Their partnership represents a fusion of technology and sport, with the aim of promoting a more sustainable future. The cooperation is not limited to sponsorship, but includes the integration of BYD’s technologies into the club’s infrastructure, which further strengthens the Chinese company’s position on the global market.
Visibility and infrastructure
As part of the agreement, BYD Group will provide BYD and DENZA vehicles for the club’s needs, as well as implement advanced energy storage systems. For example, chargers and battery systems will be installed in the City Football Academy club camp, which will make the company’s energy solutions a key part of the center where all age categories of the club train, including the men’s and women’s first team.
BYD’s visual identity will be strongly present in all aspects of the club’s activities. The company’s logo will adorn the sleeves of the training jerseys of the men’s team immediately, while from next season it will also be found on the equipment of the women’s team. In addition, the brand will be prominently displayed at the Etihad Stadium, specifically on the backrests of the players’ benches, and one of the vehicles will lead the club’s bus when arriving at Premier League home matches.
BYD
Leaders of both organizations, Stella Li (executive vice president of BYD) i Ferran Soriano (Chief Executive Officer, City Football Group), emphasized that innovation, excellence and a shared vision of environmental sustainability are the foundations on which they are building this partnership, seeking to inspire a global fan base with modern technological solutions.
Today, BYD is present with its range in more than 110 countries, and last year it recorded record sales of 4.6 million vehicles. This move is a continuation of BYD’s ambitious sports strategy, which has previously sponsored major competitions such as the UEFA European Championship in 2024.