Samsung is preparing to present the new Galaxy S26 series, but according to the latest information, the company is taking care even of the release date. As reported by the Korean media, Samsung does not want to launch its new flagship phones on Friday the 13th, which is considered a bad day in Western markets, such as the USA.
It is expected that Samsung will officially present the Samsung Galaxy S26 at the end of February 2026, while sales would start a little later, at a carefully chosen pace.
Why is Samsung moving the launch date
According to a report by the News1 Korea portal, Samsung has chosen March 11, 2026 as the start date of sales. Thus, the company consciously avoids March 13, which falls on a Friday, in order not to negatively affect the perception of the product in Western markets.
The plan is to first present the devices on February 25, followed by a seven-day reservation period for users who have previously expressed interest, from February 26 to March 4. Regular pre-sales would then start on March 5, while deliveries and official sales would begin on March 11.
For comparison, the previous Galaxy S25 series was presented on January 22, with a longer pre-sale period, and the first copies reached customers already at the beginning of February. Although prices did not increase compared to the Galaxy S24 at the time, it is now speculated that the Galaxy S26 could be more expensive due to the current shortage of memory chips.
Samsung obviously wants to maximally control every detail of the launch, including the symbolism of the date, so that the new flagship models have the best possible start on the global market.