Company Samsung Electronicsglobal leader in oblasts soundbarovatoday unveiled its 2026 line of audio devices, opening a new chapter in the way sound is experienced in the home. Expanded assortment — which will be presented at the fair CES 2026 in Las Vegas, Nevada, January 6-9 — brings richer immersion, pure sonic expressiveness and more consistent multi-instrument performance through next-generation soundbars and Wi-Fi speakers.
„For more than a decade, Samsung has been shaping the evolution of home audio through advanced acoustics, intelligent features and thoughtful design“, said Hun Li, Executive Vice President of the Visual Display Business Sector at Samsung Electronics. “We continue that tradition with new generation sound devices, designed to provide rich and expressive performances for every space and every moment.“
Redefining cinema sound with Samsung Q-Series soundbars
Samsung Q-Series soundbarovi for 2026, they reinterpret cinema sound for contemporary homes, offering richer immersion for different room sizes and listening preferences.
The latest flagship soundbar (model HW-Q990H) delivers the most immersive experience yet, introducing Sound Elevation technology, which lifts dialogue towards the center of the screen for a more natural sound. It also brings the Auto Volume function, which maintains a consistent volume level across different channels and content, providing a smoother and more balanced listening experience.
The 11.1.4-channel system combines a 7.0.2 head unit, 4.0.2 rear speakers and a compact active subwoofer with two built-in 8-inch drivers, optimized for powerful yet space-efficient bass. Upward-directed channels and next-generation AI tuning further expand the soundstage, bringing a sense of spaciousness characteristic of professional home theaters.
New in the offer for 2026 is the Samsung All-in-One soundbar (model HW-QS90H), which combines top performance with aesthetic adaptability. The Convertible Fit design supports wall and surface mounting, while the built-in gyro sensor automatically adjusts channel distribution depending on orientation.
A 7.1.2-channel system with 13 drivers — including nine wide-range speakers — and a built-in Quad Bass Woofer system provide deep bass without the need for a separate subwoofer.
Music Studio series: iconic design and expressive sound
Samsung introduces two new Wi-Fi speakers, Music Studio 5 and Music Studio 7, with the aim of strengthening the integrated audio ecosystem. The new models enable a wider range of sound system combinations than ever before, maximizing the audiovisual experience. At the same time, they offer richer sound and aesthetic harmony with the user’s space. Both models share the timeless “dot” concept of renowned designer Ervan Buruledo, inspired by a universal symbol in music and art, and based on the recognizable Samsung aesthetic.
SamsungMusic Studio 5 (model LS50H) it is intended for homes where aesthetic harmony is as important as sound quality. The smaller, gallery-inspired design blends in with the interior, while the 4-inch woofer, dual tweeters and built-in waveguide ensure clean and balanced sound. AI Dynamic Bass Control deepens low frequencies without distortion, while Wi-Fi casting, streaming services, voice control and Bluetooth connectivity via Samsung Seamless Codec technology enable a smart and seamless connection.
A more intelligent, connected and immersive audio experience
For 11 consecutive years, Samsung has been the global leader in soundbars, thanks to a commitment to engineering excellence led by the Samsung Audio Lab in California. This foundation shapes every part of Samsung’s 2026 offering, bringing together advanced acoustics, functional design and intelligent connectivity.
In 2026, Q-Symphony becomes even more adaptive, allowing Samsung TVs, soundbars and Wi-Fi speakers to function as a single audio ecosystem. Users can now connect up to five sound devices to a Samsung TV, while Q-Symphony analyzes the room layout and device positioning to optimize channel distribution. The result is clearer dialogue and more detailed surround sound, with the feeling that you are right in the center of the scene.
With Wi-Fi connectivity and the SmartThings app, users can manage audio settings, group playback, and access music streaming services and voice assistants through one intuitive user interface. SmartThings also enables instant music controls, making it easy to start playback and adjust the sound from any connected mobile device.
Samsung’s audio offer is further complemented by the new Sound Tower series (models ST50F and ST40F), presented at the end of 2025, which provides powerful sound experiences for outdoor spaces and social gatherings. Together, these innovations confirm Samsung’s continued leadership in home audio, blending acoustics, design and intelligence into an experience that’s simple, expressive and deeply connected.