Honora global technology brand specializing in smart mobile devices, continues its dynamic growth in international markets. According to the latest analysis of the research company Omdiadeliveries of Honor devices abroad markets they grew by about 55 percent year-on-year in the period from the first to the third quarter of 2025, while sales outside China now account for almost half of the brand’s total global sales. In the same period, Central and Eastern Europe saw a 15 percent increase in Honor shipments.
Foreign business as a key driver of growth
According to Omdia, Honor is one of the fastest growing smartphone manufacturers among the world’s leading brands. Strong growth in foreign markets is the result of a consistently implemented strategy that combines technological innovation, improved design and expansion of the portfolio in the medium and premium price segment.
In the price range of 300 to 499 US dollars, Honor achieves about 23 percent of deliveries to foreign markets, which, as Omdia points out, is one of the largest shares among the leading Chinese smartphone manufacturers. At the same time, the brand is strengthening its position in Western Europe, where it ranks among the five leading manufacturers in key markets such as the United Kingdom and France, and is building a strong position in the segment of flip smartphones.
Central and Eastern Europe as a strategic region for Honor
According to Omdia, Central and Eastern Europe (CEE) is a region of increasing importance for Honor’s foreign business. In the period from the first to the third quarter of 2025, the brand’s deliveries to this region increased by 15 percent, which confirms the effectiveness of its product strategy and the intensification of activities in local markets.
HonorHonor’s portfolio in the region includes models from the popular X series, intended for a wide range of users looking for a good price-quality ratio, as well as advanced devices from the Honor Magic line, which offer, among other things, innovative solutions in photography, premium class performance and AI functions that facilitate everyday use.
The local context of growth in CEE countries
In our market, Honor’s sales results are also very strong. In 2025, deliveries of Honor smartphones increased by 13 percent on an annual basis and achieved a market share of 21 percent by volume. Growth is particularly dynamic in the mid-range and premium segments – sales of models in the price range from US$300 to US$499 increased by 150 percent, and their share in total Honor shipments to this market reached 46 percent.
As a result, Honor strengthened its position among the top 3 smartphone manufacturers in Serbia. The results could be further improved after the recent premiere of the Honor Magic8 series and the new models that will be introduced in the coming months.