The future of Lancia has been one of the constant themes since the merger of PSA and FCA. The once legendary brand currently sells only one model and in one market – Ypsilon in domestic Italian. That will change from 2024, and the information is official, from the very top of the company.
Director Luka Napolitano confirmed that this brand will sell cars outside Italy again in less than three years. Lancia will present three new models, including the next generation Ypsilon with SUS and battery-powered, crossover and hatchback. It has been confirmed that Lancia Delta will return, but not before 2026.
Where will be Lancia Ypsilon available
Lancia will start exporting cars to Austria, Belgium, France, Germany and Spain from 2024, and from 2025 to the UK.
The design of the new cars will be overseen by Jean-Pierre Plue, and “pure Italian elegance, with soft surfaces and high quality” has been announced. The new director is targeting customers with an average age of 55, with at least one child at home. In addition, Lancia will no longer sell only models whose target group is women.
From 2026, this brand wants to sell only electric vehicles, and will try to reach the buyers of the Tesla, Volvo and Meredes-Benz brands from the EQ series. Napolitano believes that people who want change and who are interested in new technologies will be attracted by the new generation of Lancia models.
More car news: 40,000 orders for the electric Dacia Spring in Europe