In accordance with unofficial announcements, the Stellantis concern officially presented “FaSTLAne 2030”, its new five-year strategic plan worth 60 billion euros, with the aim of accelerating growth and profitability. The company’s management points out that the strategy is based on six key pillars, with a clear focus on putting the customer at the center and a disciplined allocation of capital towards regions and brands that can generate the best returns.
Stellantis CEO Antonio Filosa said the plan is the result of months of work within the company and is designed to drive long-term profitable growth. According to him, the plan will connect people with brands and products they love and trust, while taking advantage of global economies of scale and deep local roots in regions and among distribution partners.
Consolidation of portfolios and platforms
One of the main pillars of the strategy is tighter management of the 14-brand portfolio to maximize capital efficiency and avoid double spending. More than 60 new vehicles and 50 major model refreshes are planned for launch by 2030, including 29 battery electric vehicles, 15 plug-in hybrids or electric vehicles with range extenders, 24 hybrids, and 39 models with internal combustion engines and mild hybrids. Seventy percent of the investment will be focused on four major global brands with the highest profitability potential: Jeep, Ram, Peugeot and FIAT, as well as the commercial vehicle business unit Pro One.
In this reshuffle, DS returns to the management of Citroën, while Lancia will be managed by Fiat in the future. Earlier speculation about the shutdown of the Maserati brand, which has been confirmed to continue as a luxury brand and will soon introduce two new models, has also been dismissed.
In the next five years, Stellantis will invest more than 24 billion euros in global platforms, powertrains and new technologies. By 2030, half of the global annual production volume will be produced on three global modular platforms, including the all-new STLA One architecture. Technological development envisages the introduction of the STLA Brain software architecture, the STLA SmartCockpit system and STLA AutoDrive autonomous driving in 2027, with the goal that by 2030, 35 percent of vehicles will have at least one of these technologies.
Partnerships and production network
The strategy relies heavily on partnerships to accelerate value creation and access new markets. Stellantis thus expands cooperation with Leapmotor through the joint venture Leapmotor International (in which Stellantis holds 51 percent ownership), planning to share production capacities in the Spanish factories in Madrid and Zaragoza. Also, a new era of cooperation in China is being launched with partner Dongfeng, as well as the establishment of a European joint company for distribution and engineering with planned production in Rennes, France. Among others, technology partnerships with companies such as Qualcomm, NVIDIA, Wayve, Uber and Mistral AI have been confirmed.
The multi-year savings program should bring an annual cost reduction of 6 billion euros by 2028. Vehicle development cycles will be shortened to 24 months compared to the previous 40 months, with the application of more than 120 artificial intelligence applications. For Europe, revenue growth of 15 percent is targeted, with the introduction of a new generation of affordable city electric vehicles “E-Car” to be produced in Europe.