Price increase announced YouTube Premium service this month officially goes into effect for existing subscribers as well. Although Google announced the price change back in April (when it began to apply to new users), old subscribers had a grace period until the June billing.
For many users on the American and global market, the price increase starts exactly on June 7, 2026. This represents the first price increase for the Premium service since 2023, notes 9to5Google.
New monthly package prices:
- Individual: $15.99 (jump to $13.99)
- Family: $26.99 (jump to $22.99)
- Small package: $8.99 (jump to $7.99)
- Music Premium: $11.99 (jump to $10.09).
The price of YouTube premium subscription in Serbia is currently 819 dinars. For the YouTube family package, ask us 1,639 dinars. It is expected that these prices will soon be increased, as we are mentioned earlier.
At a time when all digital services and streaming platforms are becoming more expensive, this move has made many users question whether Premium is still worth it. While some subscribers are considering returning to the ad-supported version, others are planning to switch to a cheaper one Lite plan.
How to cancel YouTube Premium
If you yourself are thinking about stopping use, we remind you that you can cancel the subscription at any time through the application settings. Follow the path:
YouTube > Profile picture > Settings > Purchases and memberships.
Will you cancel your YouTube Premium subscription when the new prices start?