Just what we mentioned smart glasses the company Google and Meta – here are the new ones! And the company Appleas we already are reported earlieris preparing to enter the smart glasses market. That market is currently dominated by Meta with its Ray-Ban models. The new device, known by the code name Apple N50, could be presented already this year or early next year.
Although Apple was expected to enter this category much earlier, development was delayed due to technical challenges. For now, it is the only realized product from that segment Apple Vision Propresented in 2024. However, it seems that Apple is now trying to catch up, but also to offer a different approach.
According to information provided by Mark Gurman from the Bloomberg portal, Apple plans to differentiate itself through four key elements.
What changes do Apple smart glasses bring?
First and foremost is deep integration with the existing ecosystem. The glasses should be tightly connected to iPhone devices, as well as to Apple Watch and AirPods headphones. This kind of approach has already shown its advantage through features like AirDrop sharing or automatic connection, so Apple is trying to transfer the same model to a new category.
Another important aspect is the design and build quality. Apple is testing multiple frame variantsincluding rectangular and oval models. The company uses materials like acetate, which should bring a premium feel and greater durability compared to plastic. You guessed it – plastic is the material most used by competitors.
The third difference is related to the hardware. Apple could use its own chips for audio processing, connectivity and other functions. It is similar to existing solutions like H2 or other internal chips. Although part of the functionality will depend on the iPhone device, control over the entire system gives an additional advantage in optimization.
CES 2026The fourth potential trump card is improved version of the Siri assistant. The new Siri is expected to be significantly improved and based on the Google Gemini models. However, the real possibilities of this system will be clearer only after the official presentation.
Apple N50 will be a concept for some time
However, Apple is not aiming for full augmented reality for now. According to available information, the company still has problems to combine a high-quality AR display, compact form and satisfactory battery autonomy. This is why real AR models are not expected until around 2030.
That’s why the Apple N50 smart glasses represent a transitional step – a device that brings smart functions and integration, but without the full AR experience. Their success will depend primarily on how well Apple will manage to use its own ecosystem and improve the user experience.
If the plans come true, Apple could in the coming period expand its offer to other new categories of devices, including flexible phones and new computer formats, which indicates a broader strategy of entering several segments at the same time. concludes BGR.