Can the popularity of a car brand be measured? The Internet makes it possible. On the TikTok video platform, the winner is clear. The video platform TikTok was engaged in recording short music videos and dance clips. In the meantime, you can actually find everything on TikTok.
Car companies have also discovered TikTok for themselves, writes HAK magazine. Social media is a particularly good indicator of a brand’s popularity, and sales data is secondary here. Judging by the reviews on TikTok, BMW is in the first place. According to the British comparison portal Uswitch.com, BMW has 17.6 billion views on TikTok. This figure refers to views of all videos with the BMW hashtag by the end of March 2021.
The German car is at the top with a big difference. Mercedes is in second place with 9.1 billion views. The third place is taken by Lamborghini. However, the remaining top ten also show that TikTok users are relatively aware of purchasing power, so is the order.
Top TikTok views of car brand
BMW 17.6 billion
Mercedes 9.1 billion
Lamborghini 8.3 billion
Tesla 7.2 billion
Audi 7 billion
Ford 6.5 billion
Honda 6.34 billion
KTM 5.5 billion
Ferrari 4.9 billion
Jeep 4.3 billion
A look at the list of the most popular models shows that the Ford Mustang is in the first place. The Nissan GT-R and Toyota Supra share second place with 2.8 billion views. That means the GT-R accounts for almost all of Nissan’s views (3.3 billion), and the Supra also has more than half of all of Toyota’s 4.3 billion views. Interestingly, none of the models of the most popular brands BMW and Mercedes enters the top ten.
Top TikTok views of car models
Ford Mustang 3.9 billion
Nissan GT-R 2.8 billion
Toyota Supra 2.8 billion
Chevrolet Camaro 1.5 billion
Range Rover 1.5 billion
Honda Civic 1.3 billion
Lamborghini Huracan 916.7 million
Subaru WRX 851.6 million
Lamborghini Aventador 808.8 million
Tesla’s model 760.6 million
